Salesperson vs. Service Provider: Redefining Your Role to Drive Business Success

PUSHY.

The number one word we hear when we bring up sales.

“I don’t want to be pushy”

“I don’t want to feel like I’m pressuring them”

“I don’t want to be forceful”

“I feel like a used-car salesmen” 

Yes, used-car salespeople are pushy and annoying. But that’s because they’re trying to sell us something we don’t need and we know is broken down!! You need to switch your mindset.

Redefine your definition of a “salesperson”. How are you supposed to help anyone if you don’t sell to them first?

In today's business world, sales are the lifeblood of any organization. Therefore, it's essential to redefine what a salesperson looks like and recognize that you are a salesperson first and a service provider second.

Firstly, let's redefine what a salesperson looks like. A salesperson is not just someone who is smooth-talking or pushy. A salesperson is someone who is knowledgeable about the product or service they are selling, passionate about it, and able to communicate its value to potential customers effectively. They're also able to build relationships with customers, understand their needs, and provide solutions to their problems. In other words, a salesperson is someone who cares about the customer's experience and wants to help them find the best solution to their problem.

When you recognize that you are a salesperson first and a service provider second, you'll understand that sales are what keep your business going. Without sales, your company wouldn't be able to operate, and you wouldn't be able to provide the valuable services and products that you offer. Therefore, it's essential to stop hating sales and recognize it as the primary role of your job.

Sales are not just about pushing products onto people; it's about understanding their needs and providing solutions to their problems. When you focus on providing value to your customers, you'll find that sales become more comfortable and more natural. You'll be able to build trust with your customers, and they'll be more willing to buy from you because they know that you care about their needs. 

You have a responsibility to your clients to inform them about products and services that will best support their needs and help them reach their goals. We always say, “be your client’s coach!” If it’s skincare, be their skincare coach! If it’s hair, be their hair coach! As their coach, you have knowledge they don’t and it’s your job to act as the expert and tell them your recommendations. 

To become a successful salesperson, you need to have a positive mindset and a willingness to learn. You need to be confident in yourself and the product or service you're selling. Additionally, you need to be patient and persistent. Sales can take time, and it's essential to stay motivated and focused on your goals. The fortune is in the follow-up, so even if it’s a no at first, you haven’t lost your opportunity to help that person. You need to continue to initiate conversation and nurture that relationship. 

Redefining what a salesperson looks like and recognizing that you are a salesperson first and a service provider second can help you become more successful in your sales efforts. Sales are what keep your business going, and it's essential to stop hating it and embrace it as the primary role of your job. By focusing on providing value to your customers and building relationships with them, you'll be able to achieve success in your sales efforts and help your business grow.

You are not “pushy”. 

You are a “passionate, positive” salesperson dedicated to helping people achieve their beauty goals. 

Your frontline staff is the first impression of your business and usually the last person your client has contact with before they leave. These employees have a huge impact on retail sales and increasing your rebooking rate. If your staff is not trained in sales best practices, you are letting money leave out of the door. 

Do you have a front desk staff that is dropping the ball when it comes to sales and don’t feel comfortable initiating rebooking and sales conversations?

Spa Strong® is hosting a 2-day, in-person training your frontline staff NEEDS.

Go to www.spa-strong.com/fda to learn more.